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Multilingual Social Media Ingestion Platform

Client: Media-intelligence company

A PySpark pipeline on Databricks that brings social and news sources in many languages into one standard schema, written to Delta tables.

The Challenge

Analysts needed a single narrative feed covering social and news sources in many languages, but each source had its own format.

Our Solution

Built a PySpark pipeline on Databricks that pulls Meltwater (X, Facebook, Instagram, Weibo, Douyin, WeChat, news), Reddit, Telegram and Webz into one standard schema, enriches it, validates metrics, and writes Delta tables.

Outcomes

One standard schema across 10+ source platforms

Multilingual support including Arabic, Chinese, Japanese and Korean

Metric validation and timeout alerting

Technologies

DatabricksPySparkDelta LakeArgoDocker

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